Florence_Watine_Architecte_Designer_Decoratrice_Paris_France_PortraitFLORENCE WATINE

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From the lines of a building to the detailing of a piece of furniture, one objective is set: light, volume, aesthetics, and usability.

In 2000, Florence Watine founded FLOW, her interior design agency. From the very beginning, her creativity went far beyond interior design detecting the potential of a space, and working to embellish it as a whole.

In addition to her work as an interior designer, Florence Watine is often asked to design furniture, for clients as well as for various editors.


Florence Watine Wattine Vatine Watine FLOW France Paris Agence d’architecture Archi Architecture Architecte Architecte d’intérieur Décoratrice Decorator Décoration Deco Déco Decoration Décoration Concept Design Designer Arts Stylisme Styliste Intérieurs Espace Création Créativité Artiste France Paris Méditerranée Saint-Tropez Riviera Côté Sud Homes Home Houses House Villa Villas Maison d'architecte Vacances Soleil Sud Piscine Exterieur Interior Interiors Meubles Lampes Table Tables Chair Chairs Desk Desks Bureau Furniture Mobilier Secrétaire mural Gaston Bureau Hyppolite chêne noir Florence Watine Bureau Console Joséphine Fauteuil Raymond Bambou Table basse Bureau Secrétaire mural Valet de nuit Applique murale Applique Ombre Lumière Luminaire Canapés Vue Mer Résidence Secondaire Style de Vie Lifestyle Holiday Home Extensions Rénovation Agrandissement Sur mesure À la carte Aménagement Espace Espaces Spacieux Gain de place Multifonctions Les pièces de la maison Chambre Salle de bain Salle de douche Boudoir Jardin Terrasse Extérieur Appartement, garage, buanderie, espace bain, fonction, fonctionnel, personnalité/ pool house, coursive, magasin, restaurant, bâtiment, Création Conception Chantier Agence Studio Atelier Paris France Région parisienne Harto Creative Design Français French Design Paris Space Scenography Scénographie Interior Florence Watine Product Design Produit Lounge Luxury Luxe Style Elegance Concept Creativity Building Construction Privée Particuliers Architects Architectural drawings Buildings Structures Rooms Spaces Espaces Landscape Architecture Bâtiment Vivre Côté Paris Innovation Blanc Noir Bleu Ciel Mer Toutes les couleurs Bois chêne bambou Métal Perforé laqué Couleur Coloris Béton teinté Béton ciré Sud Ouest Est Nord Nuances Peinture Fengshui Nature Esthétique Minimaliste Minimal Lumière Lumineux Volume Géométrie Espaces

Wood – Stone – Photo, 1998


If you were a room, which would you be?
I would be a bathroom. It’s an interesting room to work with, the notion of comfort is important, and if space permits it can be fun to decorate as a boudoir and spend some leisure time in.

If you were a style?
I would be pure, singular, eclectic, depending on time and moods.

If you were a piece of furniture?
I would be a utilitarian piece with which one has physical contact, a desk for instance.

How did your interior design agency start up?
It was a story of passion. I was always interested in my environment. In 2000, after ten years as a buyer, I felt I needed to take stock. And I bumped into my childhood academic records by chance: from the age of eight, I wanted to be an interior designer. So I quit my job as a buyer and threw myself in, I attended training and gradually my clients trusted me with architecture missions. My agency was born from passion and encounters.

What exactly do you offer your clients?
First, we meet – the concept of psychology is important. Knowing their purpose, their habits, their requirements in order to propose a project in line with their desire and the location. I also offer to design bespoke furniture, unique pieces that fit perfectly in place.

What are your influences and inspiration for furniture design ?
My line of furniture is especially inspired by post-war design, and I am always a fan of the great Andrée Putman. I also like to revisit some old furniture with new materials or changing proportions.

What is your best decoration tip?
I always start by dwelling on space and light. When I say space, I mean the feeling of space. We often tend to bother with things we do not need. So if I were to give one advice on decoration, it would be to perform a strict checkup, and keep only the things you really need or want in order to avoid polluting. Just like in a wardrobe, you might need to throw away some old T-shirts to find a nice blouse.

Jennifer Hebrard for www.deco.fr